Of all the areas of e-Commerce no single piece seems to get nearly as much attention and focused concern as the checkout page. Rightfully so, in many cases the checkout page is the key visual and functional conduit for a customer to move from window shopper to making a purchase from the site. It must seamlessly path the customer from choosing a product to entering the payment information and finally submitting the purchase. While simple at first blush, the checkout page is anything but.&nbs
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